Juicy Nuggets from the State of AI

State of AI Report 2025

The State of AI Report 2025 came out last week and it’s packed full of goodies for Enterprise Marketers who want to sharpen their AI approach for 2026.

Full 300+ page report and video in the comments, Some highlights for me

AI Adoption Crosses the Chasm

Paid AI use among US businesses has jumped from 5% in 2023 to 44% in 2025.

AI has grown out of pilot projects to become standard enterprise infrastructure.

(p.101)

AI Search Becomes Intent Gold

ChatGPT-driven search referrals now convert better than every major marketing channel - roughly 11% conversion, up from 6% last year (yeah ok - volume is small today, but look at the growth)

AI search is emerging as the highest-intent discovery channel for B2B and retail alike.

(pp.114–117)

AI Literacy Is the Next Martech Gap

92% of professionals use AI at work, 76% pay for it personally, and nearly half report significant productivity gains.

As usual, people are moving faster than most businesses - Enterprise driven AI Literacy is now a competitive advantage.

(pp.283–285)

For the more seasoned digital marketers, The State of AI Report is the new Mary Meeker deck, the report and video are available for free here https://www.stateof.ai/