What Would GPT Do?

Noah Brier is a good voice to listen to on AI & Marketing.

He’s spent his career at the intersection of coding, brands & tools.

His latest offering - Aelphic - combines these things.

I’d spotted this dorky looking bracelet with big letters WWGPTD referenced a couple of times.

Then I read his recent post on CEO mandates and then I got it.

WWGPTD = What Would GPT Do?

As Noah writes

The default assumption is that every task starts with it. At Alephic, we captured that shift with a Slack shorthand: WWGPTD — What Would GPT Do? We began replying to messages with it to remind one another to run an AI‑first pass before asking teammates for help. The goal is to remove any stigma: using AI isn’t cheating; it’s step zero in modern knowledge work. We even liked it enough that we printed some bracelets so it always stays top of mind.

The trick is knowing when to use AI (e.g. productivity, knowledge, repeat tasks) to free up time for high value human skills (imagination, taste, judgement).