Arla at Cannes: Bringing AI in house in 2025

Next Tuesday at Cannes, Arla joins the World Federation of Advertisers and the Brandtech group for a closed-door breakfast on how in-house teams are adopting AI.

Thomas from Arla will share lessons from the Barn AI programme — a year-long transformation that Deft has helped shape. It’s a story about capability, not just tech. About shifting culture, not just chasing tools.

The real investment? People. Training, governance, and permission to experiment.

If you want to find out more about how Arla is transforming its marketing with AI, let’s connect at Cannes.