AI Browsers - Race to Own the Surface

Perplexity Commet Browser

OpenAI will ship a ChatGPT-native browser “within weeks,” following Perplexity’s Comet release on 9 July. For Marketers, the homepage is about to become a live conversation, not a static billboard.

Below are three outcome-driven plays for CMOs to explore

Q&A Conversion Hubs - Use Case: Faster Lead Capture
Replace the FAQ page with an AI concierge that answers buyer questions and invites the next action (demo, basket, booking) in the same chat.

Early Comet tests show users skipping forms and completing tasks inside the dialogue.(The Indian Express, Perplexity) Pilot on one high-traffic product page and benchmark lead-to-meeting time.

Authority Cards - Use Case: Brand-Voice Control
Package five must-know facts (promise, pricing, proof, policies, purpose) into a simple “About Us” snapshot that AI browsers can quote verbatim. Search-engine analysts warn that share-of-model will displace share-of-voice once answers surface before links.

Review and refresh the card monthly; treat it like metadata for the AI era, not a technical exercise.

Conversation Goldmine - Use Case: Always-On Insights

Feed anonymised chat transcripts into your insight stack to spot fresh objections, feature requests, and language customers actually use. CMOs scaling GenAI cite “query mining” as the new listening post for campaign ideas and product road-maps. Start with a weekly review, tag patterns, and loop findings into your content sprint.

All three moves speak commercial language lead velocity, brand authority, customer insight - so even non-technical boards will back them. This space is moving fast so keep an eye on AI Browsers.