5 Anthropic quotes for your 2026 marketing playbook

Automation vs Augmentation trends

Anthropic’s “Anthropic Economic Index report” came out on 15 September 2025

Lots of interesting facts on how use cases vary across regions and markets, some interesting bits in the enterprise API section at the back.

Is your adoption curve still on 2023 time?
“40 % of U.S. employees already use AI at work, up from 20 % in 2023.”

Are you automating, or merely augmenting?
“‘Directive’ chats—where users hand off whole tasks—jumped from 27 % to 39 % in just eight months.”

Have you built for heavy-duty APIs, not chat toys?
“77 % of enterprise Claude API calls are automation-heavy, versus ~50 % on the consumer interface.”

Still obsessed with cost-per-token?
“The most-used tasks are also the costliest—capability and ROI beat price sensitivity.”

Do your roll-outs follow the real heat map?
“Singapore (4.6 ×) and Canada (2.9 ×) over-index on per-capita usage, while India sits at 0.27 ×.” - interesting that emerging markets overindex on code and programming use cases

The full report is worth a read (link here) it echoes what we’re seeing as we guide enterprise brands like Arla, Cisco and TeamViewer through AI-first transformation.