Data to Dollars
Loved taking part in my first Little Grey Cells CMO community breakfast at the lovely Herringham Hall in Regents Park. A big thanks to Tim Healey for getting me on stage talking about building people first AI programs, using data to unlock investment dollars.
The LGC format focuses on giving CMOs a place to share their challenges under chatham house rules, with curated discussions on tables around hot topics.
For Data to Dollars, my big takeout was that the complexities of building brands in big organizations remain in the AI age: effectively orchestrating people around a shared vision.
Marketers ensuring they have data literate team to unlock actionable insights
Getting proper alignment on data and your data story
Avoiding getting dragged into AI generated slop & average best practices
Don’t search for Picard & Data star trek fan fiction at work (cc Ken Cheng)
I met loads of wonderful people and got some great feedback on my data to dollars talk
“I think you've really nailed a key business need in how to not get excited/scared by AI but practically apply it.”
”Who knew AI-generated images of cows were so controversial??”
Can’t wait to meet the community again at Cannes, if you’re a marketing leader who would like to join this community I’m happy to make an intro to Tim and the team.
