Scaling Live Pilots
As part of our Barn AI enablement program, we introduced seven live pilots across key moments of the campaign development process. With the teams already equipped with bespoke prompt training and governance, we coached them through applying AI to their biggest challenges.
They Needed
The Barn is the in-house global agency for dairy giant Arla. They needed a comprehensive team enablement prorgam for how AI would enhance their marketing going forward that enabled and empowered their people.
What We Did
We made sure AI implementation came from within, by co-creating a shared vision with their leaders, exploring hot topics like ethics, creativity and governance, as well as practical applications and hands-on prompt training.
How it Helped
The Deft focus on people let their teams develop AI experiments against their greatest challenges, and because they were able to co-create their own solutions, gave the Barn a clear company-wide vision for the future.
"A refreshingly people-focused approach that left us with clear principles for our use of AI.”
- Roxanne Fisher, Director of Content